元宇宙世界

櫻花飄落Yinghua Piaoluo

“您好，我是數智人營業員‘荊小楚，很高興為您服務?！边@是湖北省武漢市首個5G元宇宙營業廳的數字虛擬營業員“荊小楚”在與前來辦事的市民進行互動。

“Hello， Im ‘Jing Xiaochu， your AI sales representative，here to assist you.” As people enter Wuhans first 5GMetaverse service center for business， they are greeted by thisdigital virtual sales representative.

在湖北“元宇宙世界”，除了能辦理業務，還能在VR未來城市交通體驗區感受“云上逛武漢”的樂趣，只要戴上顯示設備，拿起手柄操縱桿，人就仿佛低空飛行一般，可以盡情游覽武漢長江大橋、黃鶴樓等美景，體驗現實與虛擬交互的美妙時空。當然，這僅僅是元宇宙的一小部分。

Hubeis “Metaverse World” offers morethan just transactions; it provides an excitingvirtual tour of Wuhan in its VR future citytransportation zone. All you need to do isput on the display device， grab the controller，and youll feel like youre soaring through thesky. Youll have the freedom to explore iconiclandmarks like the Yangtze River Bridge andthe Yellow Crane Tower， creating a delightfulblend of reality and virtual interaction.However， this is just a glimpse of what theMetaverse has in store.

元宇宙是借助人工智能、虛擬現實、云計算、數字孿生、區塊鏈等高科技手段，把物理世界映射到由數字和互聯網組成的虛擬世界，并可以與現實世界實現交互，達到虛擬與現實的融合。早在1992年，美國作家尼爾 · 斯蒂芬森就在其科幻作品《雪崩》里提到了“元宇宙”（Metaverse）的概念，人們在元宇宙時空里可以擁有自己的虛擬替身，塑造元宇宙最初的形態。

The Metaverse employs cutting-edgetechnologies such as artificial intelligence，virtual reality， cloud computing， digital twins，and blockchain to reshape the physical worldinto a virtual world of digital and internetbasedelements. It enables interaction withreal life， achieving a fusion of the virtual worldand the reality. The concept of “Metaverse” wasfirst introduced as far back as 1992 by Americanauthor Neal Stephenson in his science fictionnovel Snow Crash， where he envisioned aspace for individuals to create and inhabit theirvirtual avatars. This laid the foundation for theMetaverse as we know it today.

近年來，元宇宙概念持續爆火，這把“火”一直燃燒至今。而湖北在元宇宙技術創新、內容制作和產品培育方面一直走在前列——發展元宇宙虛擬數字人、策劃元宇宙服裝秀、建設元宇宙體驗樂園等項目，讓元宇宙產業成為湖北閃亮的高科技“名片”。

In recent years， the popularity of theMetaverse concept has surged， and itsimpact is still strongly felt today. Hubei hasemerged as a leader in Metaverse technology，content creation， and product development.Notable projects in this regard include thedevelopment of virtual digital personas， theplanning of Metaverse fashion shows， andthe establishment of Metaverse experienceparks. These initiatives have positioned theMetaverse industry as a high-tech showcasefor Hubei.

在虛擬數字人方面，現代與傳統并重。最為知名的是湖北用元宇宙概念打造的首個省級文旅虛擬數字代言人“胡貝兒”。這個結合了傳統文化和數字技術的虛擬明星，以“擅長楚風歌舞，熟知荊山楚水”為標簽，不僅能表演國風節目，還能帶游客在線體驗湖北美景，被稱為元宇宙世界的“才女”。更受歡迎的是“牛郎織女”虛擬數字人。在一年一度的天河七夕文化節上，用元宇宙打造的“牛郎織女”虛擬數字人成為熱點——眉目剛毅、棱角分明的牛郎，柳眉鳳眼、精致典雅的織女，充滿現代感和藝術感，展現了中國愛情的魅力。進入景區，“牛郎織女”虛擬數字人作為導游和智能宣傳大使，出現在大街小巷，向游客介紹當地的特色，傳統文化與現代生活就這么奇妙地融合在一起。元宇宙的虛擬數字人向人們展示了科技賦能文旅的獨特魅力，也為湖北文旅帶來多元化的發展模式。

In the realm of digital entities， Hubeihas successfully blended modernity withtradition. One prominent example is“Hu Beier，” the first provincial digitalspokesperson created under the Metaverseframework. This virtual celebrity， tappinginto traditional culture and digitaltechnology， is famous for her mastery ofHubei-style music and dance， as well as herknowledge of local natural beauty. She can notonly give Chinese cultural performances but also serve as a virtual tour guide， taking visitorson immersive journeys through Hubeis landscape， earning her the title of a “multitalentedlady” in Metaverse. Another favorite are the digital representations of the Cowherd and theWeaver Girl. During the annual Qixi Festival， these Metaverse-generated digital beings tookthe spotlight： The Cowherds resolute and distinctive features and the Weaver Girls elegantand delicate appearance exude a modern and artistic charm， showcasing the timeless allureof these tales. As visitors explore the scenic area， these avatars， acting as digital guides andambassadors， appear at every turn to introduce people to local specialties. This fusion oftraditional culture with modern life illustrates how Metaverse digital entities enrich culturaland tourism experiences， offering diverse opportunities to Hubeis cultural and tourismindustry.

在服裝秀方面，虛擬影像與真實場景交相輝映。第一屆中國元宇宙服裝設計大賽在武漢開幕，掀起了“虛實結合”的時尚潮流。在寒風凜冽的冰川世界里，在綠樹成蔭的田野上，在繁花似錦的大廈間，摩登時尚的模特身穿潮服穿行其間，服裝隨著環境而變化，仿佛推開了時空任意門。這種在虛擬場景和虛擬時空上演的精彩時裝秀，也帶動了時裝設計領域的革新。不同于現實生活，在元宇宙世界，服裝設計可以“不按常理出牌”，大小、款式、面料等都不受限制，個性突出、造型別致的設計受到了年輕人的追捧。設計師足不出戶，在線上就能完成制版設計、顏色更改、褶皺疏密調整等全部流程，兩三天就能生產出新款服飾，其產品往往超越現實，極具科幻色彩。

In the world of fashion shows， Hubeiintegrates virtual elements into real-worldsettings. The inaugural China MetaverseFashion Design Competition， held in Wuhan，has initiated a fashion trend that blends thevirtual and the real. In this groundbreakingshow， models gracefully traversed variousvirtual landscapes， from icy realms to lushgreen fields and vibrant cityscapes， allwhile adorned in stylish attire. What trulycaptivates is how their clothing adapted toeach environment， creating the illusion ofjourneying through time and space. Thesefashion presentations， set against virtualbackgrounds and spaces， have also sparkedcreativity in the fashion design industry.Unlike the constraints of the physical world，the Metaverse offers limitless possibilitiesfor fashion design. Sizes， styles， and fabricsare no longer limiting factors， leading to agrowing demand for unique designs amongyoung enthusiasts. Designers can experimentwith patterns， colors， frills， and folds， all fromthe comfort of their own homes. The resultis the swift creation of cutting-edge designsin a matter of days， akin to a scenario from ascience fiction novel.

在體驗樂園方面，神話故事與現實設備融為一體。位于武漢的神話元宇宙體驗樂園是感受元宇宙世界最刺激的地方。該項目以中國上古時期的《山海經》為藍本，構建了一個平行時空元宇宙劇場，將人們引入上古神話世界。設計極富創意，觀眾從“時空裂縫”進入山海世界，化身為燭龍、白澤和鮫人等上古神獸，體驗一場從遠古洪荒到未來世界的奇幻穿越之旅。這種體驗打破了神話、科幻、虛擬、現實的邊界，構建了一個充滿神祇、靈獸、奇觀的“山海經神話宇宙”，讓神話不再是遙遠的想象和傳說，而是近在咫尺的感受和體驗。

In the realm of experiential entertainment，Hubei has blended mythology with cuttingedgetechnology. The Mythical MetaverseExperience Park in Wuhan offers the ultimateadventure for exploring the Metaverse. Drawinginspiration from Chinas ancient myth， theClassic of Mountains and Seas， the park hasbrought to life a parallel Metaverse theaterthat immerses visitors in an ancient mythicalrealm. The design is incredibly imaginative： asvisitors step into a “time-space rift，” they aretransformed into mythical creatures such as ZhuLong （fire dragon）， Bai Ze （white lion）， and JiaoRen （merfolk）， embarking on a journey fromthe primordial past to the distant future. Thisexperience blurs the lines between mythology，science fiction， virtual reality， and reality， creatinga mythical Metaverse brimming with deities，beasts， and wonders， making mythology not justa distant concept but an immersive encounter.

湖北元宇宙產業還廣泛深入醫療、文創、工業和教育等領域，具有非常廣闊的應用前景。比如在教育方面，元宇宙可以構建基于虛擬技術的模擬仿真、場景重現等新型教學教具，通過沉浸式體驗讓學習變得更加生動簡單。借助元宇宙技術搭建解決方案后，操作人員可以沉浸式體驗學習，不限次數與實體場地，反復練習，直至掌握這門技術。

The Hubei Metaverse industry has also madesignificant inroads into healthcare，cultural innovation， industry， andeducation， showing immense potential.In the realm of education， the Metaversecan give rise to virtual teaching toolsthat rely on simulations and scenarioreenactments， enriching learningthrough immersive experiences. Byharnessing Metaverse technology，learners can practice without theconstraints of time or physical locationuntil they master the required skills.

元宇宙的出現模糊了主觀和客觀的界限。在這個全新的網絡化虛擬世界里，元宇宙不僅能夠把現實世界鏡像到虛擬世界中去，讓我們看到自己的眾多虛擬分身，還能拓展人類的活動空間，讓很多想象層面的概念魔幻般地出現在人們周邊。人們甚至可以見到過去的自己、現在的自己，還能設計出未來的自己?；蛟S，一個新的世界即將到來。

The emergence of the Metaverse blurs theboundaries between the subjective and physicalworlds. In this entirely new networked virtualworld， we not only replicate the real world andinteract with numerous avatars but also expandthe scope of human activity， bringing imaginativeconcepts to life. People can even encounter theirpast， present， and design their future selves.Perhaps， a new world is on the horizon， whereendless possibilities await.

供圖/ 櫻花飄落