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Mobile stalls rebound 地攤經濟重現活力

2021-03-03 05:02陳婧
瘋狂英語·新閱版 2021年1期
關鍵詞:活力電商文本

陳婧

Step 1? ?感知·閱讀導航

話題導入

“人間煙火氣,最撫凡人心?!?“擺攤”一詞,似乎在一夜之間成了人人討論的話題。2020年的兩會以來,政府將“穩就業、保民生”放在相當重要的位置,為激發經濟活力,“地攤經濟”由此重啟。本文簡要介紹了“地攤經濟重現活力”這一社會現象,以及人們對它的看法。讀完本篇文章,你對“地攤經濟”有哪些看法呢?

全文421詞,建議用時8分鐘。

閱讀目標

1. 梳理文章結構及段落大意,判斷觀點態度,形成對時事類文章結構的整體把握;

2. 整合文章,理清信息間的邏輯關系,形成結構化知識并進行概要寫作;

3. 養成辯證地看待問題、有層次地表達觀點的思維習慣,能進行創造性寫作。

Since March 15 last year, Chengdu has eased control measures over mobile stalls. According to China Daily, by the end of May, Chengdu had set up at least 36,000 mobile stalls, creating jobs for at least 100,000 people. The move won the applause of Premier Li Keqiang during the Two Sessions this year.

Such stalls not only appear in Sichuan, but also in 27 areas including provinces and cities such as Liaoning, Shanghai, Hangzhou, Nanjing and Jinan, according to a Xinhua report.

Mobile stalls are not new in China. Years ago, they were scattered everywhere across the country. But as cities tightened their control over urban environments, the number of mobile stalls decreased sharply.

As China's economy is recovering from COVID-19, street stalls have been coming back, with the “stall economy” flourishing again.

Zhou Xueren, a researcher of the School of Economic and Social Development at Dongbei University of Finance & Economics, told China Daily that street markets, which do not require much investment, can stimulate the independent employment of individuals, increase their income and bring new vitality to the recovery of local economies from the impact of the novel coronavirus outbreak.

Yet the returned stalls are not exactly the same as before. According to Chengdu authorities, new instructions have been issued for the stalls. The mobile stalls are only allowed to set up in certain areas, so that they would not affect traffic. Meanwhile, the vendors are in charge of the sanitation (衛生) around their stalls. For the food stalls, each table should be equipped with a trash can, and no plastic bag or kitchen waste is allowed on the floor.

There are also new forms of mobile stalls. According to CGTN reports, at Anyi Night Market in Shanghai, there are book stalls, claw game machines(抓娃娃機) and some booths set up by designers and artists.

The return of mobile stalls fulfills Chinese consumers' demands as the pandemic wanes in the country. “The vitality of the city has come back,” a resident in Chengdu told CGTN. “And it costs me only 10 to 20 yuan for dinner at such stalls.”

While providing more space for economic and social development, street vendors mean more, according to Huang Ning, manager of Shanghai Branch of Kerry Properties Ltd. “The Anyi Night Market is not only a public space, it is also a window for communication with the world in terms of humanism, nature and art. Just like New York City's Bryant Park and London's Covent Garden,” he told CGTN.

Step 2 理解·文本解讀

1. What is the topic of this article?

__________________________________________________

2. Reading for the structure

This article can be divided into 5 parts. Can you summarize the main idea of each part?

3. Reading for details

(1)Why does the author mention the numbers like 36,000, 100,000 and 27 in paragraph 1 and 2?

__________________________________________________

(2)Why did many stalls disappear years ago? And for what reason do street stalls come back now?

__________________________________________________

(3)Are there any differences between the returned stalls and the stalls before? If yes, what are they?

__________________________________________________

4. Reading for opinions

Please fill in the table with only one word for each blank.

【點石成金】通過對文章話題的提問、段落主旨的概括,學生可以迅速了解文章大意,構建新聞綜述類文章結構的基本框架;通過展示型問題查找細節信息,學生可以理清信息之間的邏輯關系,為接下來的概要寫作搭建橋梁;以表格形式引導學生,使其通過支撐性細節信息概括觀點,深化對于主題的認知。

Step 3 運用·讀寫整合

1. Please write a summary of the article.

______________________________________

______________________________________

______________________________________

2. In spite of many advantages of the stall economy, there are some people complaining about the unguaranteed goods quality, the lack of after-sales service and even that it may disturb normal life. In response to these complaints, can you think of some measures to promote better development of the stall economy?

______________________________________

______________________________________

______________________________________

【點石成金】本環節有兩個輸出任務,第一個任務是概要提煉,要求以文本解讀為基礎,通過梳理文章架起文本到概要的橋梁,同時也考查學生處理信息之間邏輯銜接的能力。第二個任務旨在培養批判性思維,讓學生學會全面看待問題,通過解決問題的寫作任務進一步強化多角度、多層次的邏輯思維能力。

Step 4 提升·素養建構

地攤經濟是人間煙火,為疫情之后的中國經濟注入了活力。除此之外,很多其他新的商業模式,如電商經濟、直播經濟,也悄然興起,儼然成為當下最時髦的銷售方式。接下來讓我們一起看看它們的英文表達。

1. 電商經濟

習近平總書記在陜西省柞水縣小嶺鎮金米村直播平臺考察時表示,電商作為新興業態,既可以推銷農副產品、幫助群眾脫貧致富,又可以推動鄉村振興,是大有可為的。由此便出現了一個新詞——“電商扶貧”(poverty alleviation through e-commerce)。

2. 直播經濟

直播經濟在中國開展得如火如荼,國外媒體也給予其高度關注,BBC News專門報道了中國

的直播行業,并提及了直播“一哥”李佳琦和直播“一姐”薇婭。

One of them is 28-year-old Li Jiaqi, whose maverick sales technique has won him the nickname “Lipstick Brother No. 1”. Once an unassuming shop assistant earning a modest salary in Nanchang in southeast China, he now has more than 40 million followers on Douyin.

In one of his live-streaming sales sessions he sold 15,000 lipsticks within five minutes. Unlike many beauty bloggers he always demonstrates the lipsticks he's selling on his lips, rather than his arms. It seems to be paying off, as he now has a great net worth.

There is also 35-year-old Wei Ya, whose 1 April sale of a rocket launch on Taobao amazed the nation and attracted international publicity. So much so that Taobao had to issue a statement confirming the sale was real and not an April Fools' joke.

Wei Ya has been a familiar face in China's live-streaming sales circle. Her followers call her “Queen of Goods”.

The official China Daily says this was“the world's first live broadcast of a rocket sale”. More than 620,000 Weibo users have used the tag #WeiYaSellsARocket# and more than two million online viewers tuned in to watch the sale.

直播經濟的相關詞匯:

直播經濟 live-streaming economy ? ? ? ?直播間 direct broadcasting room

直播銷售員 live-streaming salesperson ? ? ? ?網絡紅人/意見領袖 key opinion leader (KOL)

男主播 anchorman 女主播 anchorwoman

圈粉 attract followers 秒殺seckilling

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