“我在重慶過新年”
——在渝國際專家新春聯歡會面向全球直播

文/本刊記者 楊艷 圖/本刊記者 唐安冰

On the Chinese New Year's Eve of January 21st, the 2023 New Year Cala for International Experts in Chongqing was held at the Jialing River Cableway Museum.Hosted by the Chongqing Culture and Tourism Development Commission, Chongqing Science and Technology Bureau, and Foreign Affairs Office of Chongqing Municipal People's Government, this activity invited international experts, artists, and entrepreneurs to celebrate the Chinese New Year in Chongqing.

The theme of this activity is spending Chinese New Year in Chongqing,which was globally livestreamed in English via the iChongqing platform.With the scenery of the two rivers and four banks as the background, this gala presented to audiences worldwide an exciting feast of cultural, artistic,and intangible cultural heritage folklore performances.In the meantime, a panorama of the light and fireworks show surrounding the two rivers and four banks was livestreamed with cameras from different angles.

1月21日除夕夜，2023在渝國際專家新春聯歡會在重慶嘉陵江索道博物館舉行。本次活動由重慶市文化和旅游發展委員會、重慶市科學技術局和重慶市人民政府外事辦公室主辦，邀請國際專家、藝術家、企業家等在渝共度新春。

本次活動的主題是“我在重慶過新年”，于除夕夜22時30分通過iChongqing平臺進行全球英文直播。本場直播以重慶兩江四岸為背景，向全球觀眾呈現精彩的文化藝術和非遺民俗表演，同時多機位、多角度，全景展示兩江四岸迎新春燈光秀和焰火秀。

首屆重慶都市藝術節“新時代 新征程 新重慶”光影無人機表演。

首屆重慶都市藝術節“新時代 新征程 新重慶”光影焰火表演。

The culture centers of the Chinese Ministry of Culture and Tourism in Eygpt, Paris, Tokyo, Copenhagen, Luxembourg, Malaysia, Mexico,Singapore, and Athens also livestreamed this activity on their official social media accounts, enabling audiences all over the world to have a taste of this gala integrating culture, art, and Chongqing's urban scenery.

On the site, the bilingual host together with a panda character performer led the on-site guests and audiences online before the screens into "a journey toward wonders", enjoying folk activities in Spring Festival such as making glutinous rice balls, dumplings, having hotpot, and experiencing intangible cultural heritage culture like writing Spring Festival couplets, drawing new year paintings, and making paper-cuts.

With a beautiful violin piece—New Year Greetings and a piano piece—Andante Finale op.13 for the Left Hand playing, the bell for the New Year rang and the guests enjoyed the drone performance, light shows, and fireworks show across the river.

This is the first fireworks show celebrating New Year's Eve of Chongqing's urban arts festival.Near the juncture of the Yangtze River and Jialing River, a 20-minute fireworks show was presented at 24:00 exactly to usher in the new year, creating a joyful, harmonious, auspicious, and festive atmosphere.

The lights of skyscrapers reflected in the gleaming water together with the dazzling fireworks perfectly illustrated Chongqing's unique night scene,which includes mountains, rivers, city, and the sky, as well as Chongqing's new image in the New Era that is inclusive and beautiful.

After the fireworks show, Chongqing Ballet Theater performed an amazing dance—the Panda Baby and the Rabbit Beibei.In a festive atmosphere, the guests sent best wishes to the global audience for a Happy Rabbit New Year.

“我在重慶過新年”在渝國際專家新春聯歡會。圖片/活動主辦方提供

文化和旅游部駐埃及、巴黎、東京、哥本哈根、盧森堡、馬來西亞、墨西哥、新加坡、雅典等國的文化中心官方社交媒體賬號同步轉播，讓全球觀眾感受文化藝術與重慶都市風景的深度融合。

活動現場，雙語主持人與熊貓人偶一道，帶領與會嘉賓和屏幕前的觀眾開啟“尋香之旅”，參與包湯圓、包餃子、燙火鍋等春節民俗活動，感受寫春聯、畫年畫、剪窗花等非遺文化。

伴隨著優美的小提琴曲《新春樂》和鋼琴曲《最后的行板 左手獨奏曲》，新年的鐘聲敲響，與會嘉賓隔江欣賞除夕夜的無人機、光影秀和焰火表演。

這是首屆重慶都市藝術節的跨年焰火表演，在主城區長江與嘉陵江兩江交匯附近區域以跨年整點焰火的形式辭舊迎新，燃放時間約20分鐘，營造歡樂祥和、喜慶熱烈的節日氛圍。

波光粼粼的江面倒映著鱗次櫛比的高樓，再配以絢麗奪目的焰火，形成重慶獨特的“山、水、城、天”為一體的都市夜景，烘托新時代大氣、大美的重慶都市新形象。

焰火表演結束后，重慶芭蕾舞團準備了精彩的芭蕾舞表演《熊貓寶寶與兔子貝貝》，在喜氣洋洋的熱烈氛圍中，與會嘉賓向全球觀眾拜年，送上兔年祝福。

兔年新春，洪崖洞民俗風貌區游人如織。

Promising Start for Chongqing's Culture and Tourism in the Spring Festival of the Year of Rabbit兔年春節重慶文旅“開門紅”

Chongqing’s cultural and tourism economy has witnessed a remarkable recovery at the start of the new year, with a strong rebound in consumption.On January 21, the light-drones-fireworks performance of the first Chongqing Urban Arts Festival themed "New Era, New Journey, New Chongqing" was held following the decisions and plans for Spring Festival Holidays issued by the Ministry of Culture and Tourism, the CPC Chongqing Municipal Committee and the Chongqing Government.The performance attracted more than one million residents, becoming a focal topic on social media.During the Spring Festival Holiday, performances were available in major theaters and new performing arts spaces for residents to enjoy.

重慶文旅經濟迎來新年“開門紅”，春節文旅消費呈現強勁復蘇、顯著回暖的良好態勢。1月21日，市文化旅游系統認真貫徹落實文化和旅游部、市委和市政府有關假日工作部署，首屆重慶都市藝術節“新時代 新征程 新重慶”光影無人機焰火表演，吸引上百萬市民游客現場感受最溫暖的節日祝福，并通過各媒體平臺形成春節線上傳播熱點。節日期間，全市各主要劇場和演藝新空間上演精彩演出陪市民觀眾過大年。

Chongqing Ranking High on Travel Websites榜 單

● According to lvmama.com, Chongqing ranks the fourth among the top 10 travel destinations for long-distance travel in the country.

● The rank of Chongqing on the list of ly.com is also the fourth.

● The statistics published by mafengwo.cn shows that Chongqing was one of the most popular destinations regarding travel tips.

● The Report for Spring Festival Travel provided by fliggy.com shows that Chongqing was among the most popular destinations for long-distance travel.

● The number of reservation orders for guest houses in Chongqing during the Festival ranks the second, according to tujia.com.

● The consumption statistics released by meituan.com shows that Chongqing's consumer scale was at the forefront of the country during Spring Festival in 2023.

● According to qunar.com, Chongqing's popularity as travel destination is above industry average in terms of flight bookings.

● 驢媽媽旅游網發布數據顯示國內長線游十大目的地重慶位居全國第四

● 同程旅行數據顯示重慶位居全國第四

● 馬蜂窩發布數據顯示搜索“攻略”熱度最高的目的地重慶位居全國前列

● 飛豬春節出游快報顯示重慶入圍長線出行最熱門目的地榜單

● 途家民宿數據顯示春節民宿預訂熱門城市重慶位居全國第二

● 美團發布2023年春節消費數據顯示重慶消費規模位居全國前列

● 去哪兒發布數據顯示熱門城市機票預訂量重慶超過行業平均水平

Chongqing's Tourism Statistics數 讀

During the Festival, Chongqing received 1,249,300 visits (staying in Chongqing overnight), presenting a year-on-year increase of 38.4%.By January 27, the 120 scenic spots under monitoring have received 4,175,000 visits during Spring Festival Holiday, increasing by 37.9% in comparison with 2022.

A total of 141 performances were put on in Chongqing's major theaters and new performing arts spaces, including musicals, dance dramas, plays,operas, acrobatics, quyi(Chinese traditional folk vocal art forms), ethnic orchestral music, dialect comedies, children's plays and other types of arts,adding up to an audience of 36,164.

The 43 public libraries and 41 culture centers in Chongqing were free of charge and provided a wide range of online services, receiving 1,138,000 visits on the spot and 1,179,000 online visits.

Districts and counties carried out various cultural activities for residents,involving 879,000 residents participating in 348 activities in total.

Chongqing's one national cultural and tourism consumption demonstration city and five pilot cultural and tourism institutions and market entities held 178 promotion activities, and issued 4.98 million yuan of cultural and tourism consumption subsidies, attracting 8.9 million participants, directly driving cultural and tourism consumption of RMB1.85 billion.

The 12 national nighttime culture and tourism districts have received 33.5 million visits in total, where over 10,000 businesses have had a total turnover of RMB1.48 billion.

節日期間，納入統計的重慶過夜游客接待人數為124.93萬人次，同比增長38.4%。截至1月27日，重點監測的120家景區春節假期累計接待游客417.5萬人次，同比2022年春節增長37.9%。

全市各主要劇場和演藝新空間共組織141場文藝演出，涵蓋音樂劇、舞劇、話劇、戲曲、雜技、曲藝、民族管弦樂、方言喜劇、兒童劇等藝術門類，累計接待觀眾36164人。

全市43家公共圖書館、41家文化館免費開放，并提供內容豐富的線上服務，到館人數113.8萬人次，線上服務117.9萬人次。

各區縣開展豐富多彩的群眾文化活動，共開展群文活動348場，87.9萬群眾參與活動。

全市1個國家文化和旅游消費示范城市和5個試點城市文旅機構、市場主體共舉辦文旅消費促進活動178場次，發放文旅消費補貼498萬元，吸引890萬人次參與，直接帶動文旅消費18.5億元。

全市12個國家級夜間文化和旅游消費集聚區客流量共計3350萬人，1萬余家商戶營業額共計14.8億元。